Monthly Archives: December 2011

The Think Farm is dancing along into 2012 with Pantone’s Tangerine Tango. Known as a mix of adrenaline rush and friendly warmth, it continues to provide the energy we all need for the new year. We take it as a good omen that Pantone’s color of the new year is so serendipitously close to The Think Farm’s official color!

One of the best times of the year is when people come together for the holiday season. For the second year, Holiday Night Out celebrates local businesses and artists, block party-style. As the new 2012 Member Directory highlights the businesses and organizations in Silver Lake, Holiday Night Out will be on the streets inviting everyone in the community to explore and experience the many local shops and artists within our neighborhood.

With warm cider and other cozy treats, this event will feature in-store specials, live music and wonderful local artists in the Artist Bazaar as well as fun holiday activities for the whole family. What an awesome opportunity to support our community!

See you there for some hot cider and cookies!

Poster design by The Think Farm... our little take on shoe tossing!

Silver Lake Holiday Night Out
Saturday, December 17th, 3-8pm
Sunset Junction and Silver Lake Boulevard Village

Details: Silver Lake Chamber of Commerce

The Think Farm had the pleasure of designing the new 2012 Silver Lake Chamber of Commerce Member Directory.

It was a pretty well-thought out process, if we do say so ourselves. The Chamber Board and The Farm decided that the directory should not only include photos of our community but also portraits of and quotes from business owners and organization directors. From the person who serves me coffee at my local café to the hardware store owner who advises me on the tools I need to for a home improvement activity to the person at the local cheese store that knows what’s good this season, it’s great to acquaint ourselves with the people who are serving this community. This was a joint effort and labor of love. Thanks to Sarah McGowan, Ann Le and other awesome members of the Chamber who gave us a hand!

It was a pleasure meeting business owners and organization leaders during the first phase of this process and discovering fun and interesting new shops, eateries and other organizations. We shot casual portraits and learned a little something about each of the businesses that participated.

The second phase of this process turned out to be more time consuming than we anticipated but we were really excited with the end product! After cleaning up the initial photographs, they were altered and given a color treatment, then manipulated and drawn over to create an illustration. The three parts to this process are shown below. Thanks to our beautiful models, Billie and Tootie from The Reform School on Sunset Blvd!

Original photo

Clean-up and initial color blocking

Final illustration

Sampling of the final directory

The 2012 Silver Lake Chamber of Commerce Directory is out now. Find it at your favorite local shop!

To see more illustrations, visit our album on Facebook.

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