I was asked to take a lead on this postcard invite project that came up very last minute. The Hollywood Sunset Free Clinic plans on hosting a red carpet fashion show fundraiser event in September at Hollywood’s Barnsdall Art Park, a beautiful park with a great view of the city. The theme of the show was described as whimsical, edgy, and funky. Because it sounded a lot like Alice in Wonderland, I really considered watching Disney’s version all over again to reacquaint myself to the whimsical and dark mood it portrays. Fashion designers showcasing their designs in the fashion show were helpful in the process as they sent photos samples of their styles and work. It gave me a strong sense of what this show would look like.
With various inspirational images, patterns, typefaces, and colors, I saw how each could possibly play with another as it created the theme and mood of the design. Seeing how it was important for everyone to see the information, it was a challenge to organize and emphasize specific lines as many organizations and designers were involved in this event. Though challenging, it was great to find a solution to each problem or issue. After some drafts, the design finally came together!
A few days after all the cards were printed, my friend took me to Trails Cafe in Griffith Park and I came across the postcard invite! As we were waiting to order sandwiches, out of the corner of my eye, I saw something familiar on the bulletin…
Fashion in Wonderland
Benefitting Hollywood Sunset Free Clinic
September 15, 2011
6pm to 10pm
Purchase tickets for this event at fashioninwonderland.eventbrite.com.